This month's issue:

Issue seventeen of the Competitive Edge newsletter looks at Email Marketing - hardly a revolutionary concept, but how many software developers and companies are actually using it?

Email marketing is not spam, and if used effectively can be invaluable for small business owners. An effective, targeted email marketing campaign can drive traffic to your website, put your name in front of qualified prospects, and turn leads into sales - all much quicker and cheaper than a traditional direct-marketing campaign.

Issue 17, June 2008 - Email Marketing That Works: Part I - Campaign Strategy & Content

Past issues: