While the SEO experts debate complex theories about AI search optimisation, Iโve discovered something surprisingly simple. You can simply ask AI systems what factors they consider when recommending businesses. Even more surprisingly, theyโll tell you โ in as much detail as you want. This isnโt theoretical. Let me show you exactly how this works. A Real-World Test: Local Tyre Services โฆ Read More
The Website Myth
Every business owner lives with a disturbingly misleading illusion: the website myth. Itโs the gap between how you think people see your website and how they actually experience it. When visitors arrive, they often see something completely different to you. Consider this: When was the last time you truly saw your website through fresh eyes? Do you speak to them โฆ Read More
The Science of Trust: Transforming your About page
The Trust Crisis Imagine walking into a store where the salesperson refuses to make eye contact, tell you their name or what they do, or answer basic questions about the business. Youโd likely walk right out. Yet online, countless companies do exactly this by burying their About pages in footer links or filling them with corporate jargon. The cost? Massive. โฆ Read More
Block or block not
Based on recent emails, you fall into one of two categories: Youโre considering blocking AI bots from your content or have done it already. You couldnโt care less. Most of you fall into the latter for now. You should care. Hereโs why. You work hard on your content. After publishing, an AI tool can swoop in and take all the โฆ Read More
Adapting to our new AI overlords
Following my โSEO is dead? Again?โ post, Iโve stimulated my appetite to explore further. And disagree with myself. With hindsight, I may have been too eager to paint a binary picture, where either everything stays as it is today or no one uses Google any more. One of the reasons for this error is that I believe weโve become conditioned โฆ Read More
SEO is dead? Again? Maybe this time.
I suspect youโve heard this before: SEO is dead. Finished. Again. Itโs a bold claim, or it would be, if it wasnโt so over-used. As someone whoโs worked in digital marketing for over twenty years, I can usually tell you with certainty that the reports of SEOโs death have been greatly exaggerated. The predictions have always proven to be incorrect. โฆ Read More
Links and link building can be worse than a punch in the face
What youโre about to read may not excite you. But you should take it seriously. It could save you far more money than youโre prepared to throw away. But before that, I need to give you an over-simplified history of SEO. Donโt let this put you off. You need to know this. If not today, then at some point in โฆ Read More
How to retain your Google Analytics 3 data
If you happened to log into your old Google Analytics 3 account recently, perhaps to briefly to mourn analytics data you could understand, you might have noticed a warning, similar to this: When I first stumbled across it, I ignored it. I knew that the old Google Analytics 3 stopped collecting data months ago, so thought that it had no โฆ Read More
Stealing from the shoulders of giants
Iโm not a great fan of Amazon. But as much as I dislike their practices, I canโt stop using their services. One of the things that I grudgingly admire is their website. And considering the amount of money they make from all of us, I think itโs only fair to take a few of their ideas and use them on โฆ Read More
Google Analytics 4 โ the most basic introduction to using it
I assume that by now, youโve at least looked at your Google Analytics 4 account. If you found it a little overwhelming, youโre not alone. And if you mentally filed it under the โget my head around it one day, but not todayโ category, then I certainly feel your pain. So putting aside my own dislike of the new platform, โฆ Read More
