One of the more common complaints that people have with the Google AdWords system is that there is nowhere detailing new features. New options, preferences and functionality are added on an ongoing basis, but finding them often proves to be a case of hit and miss. Until now.
This page will detail all the Google AdWords changes that we happen upon, along with our own commentary, based on our experiences.
An RSS feed of this information is also available. 
| |
Google AdWords Cheat Sheet
August 19, 2008 |
|
Hi all,
At last month's Software Industry Conference we gave all attendees a printed Google AdWords Cheat-Sheet in their goodies bag, that apparently went down very well.
We're now making it available for download (as a PDF) from our website.
I hope you find it useful.
Enjoy:
Google AdWords Cheat Sheet |
|
|
|
Google + DoubleClick = better content network
August 8, 2008 |
|
From Inside AdWords:
"We're happy to announce that we'll soon be enabling a number of new features made possible by a new DoubleClick ad serving cookie on our content network. All advertisers will soon be able to take advantage of features like frequency capping, better reach and frequency reporting, and view-through conversions."
On Google's official blog, the hype goes further:
"When we purchased DoubleClick, we talked about how we would empower agencies, advertisers and publishers to collaborate more efficiently and effectively, and provide a better experience for our users. We are happy that we have been able to deliver on this promise already..."
So what's it all about?
The four main enhancements are:
Frequency capping - allows advertisers to limit how many times a user sees an ad. Good for advertisers, good for users.
Frequency reporting - gives advertisers "an insight" (aka some information but not all) into how many people have seen an ad campaign and an ad. Good for advertisers, but there are potential privacy issues for users.
Improved ads quality - not sure what this means yet.
View-through conversions - allows advertisers to see how many users visit their sites after seeing an ad. Not sure how this will work.
The whole thing is being applied through use of a DoubleClick cookie. And users will be able to opt-out of this with a single click.
The bottom line is that there will probably be greater transparency. My guess is that this is in response to a decline in confidence in the content network. Time will tell.
New features coming to the Google content network |
|
|
|
More Sponsored Links
August 1, 2008 |
|
When I search a term in Google, then click More Sponsored Links at the bottom of the ads, I'm now seeing a new layout for the "other" ads.
What's odd is that I can't work out a correlation between the ads shown in a regular search, and the ads shown in the More Sponsored Links?
On the other hand it's Friday and I haven't had a coffee yet. |
|
|
|
(Ad)Word of the Day: Keyword Insertion
July 31, 2008 |
|
There's an interesting post on the Inside AdWords blog on the issue of keyword insertion, often referred to as dynamic keyword insertion:
"Keyword insertion is a powerful feature that can save you time and also help make your ad text more relevant. This feature will automatically customize your ad to a user's query, which means your ad is more likely to attract a user's attention."
It's interesting that they're drawing attention to what used to be an unofficial technique. And it's even more interesting that they don't mention the main drawback of using keyword insertion.
Namely that it can take away control of your ads, and can even result in some odd looking ads.
A simple example:
You're bidding on the keywords raw conversion software and raw files.
Your ad is setup as follows:
Convert RAW Files
Download {KeyWord:RAW File Converter}
for your PC. Free trial.
www.domain.com
This may result in the following:
Convert RAW Files
Download raw files
for your PC. Free trial.
www.domain.com
And that's before getting into the issues of expanded matching.
Dynamic insertions can be very useful, but use with caution!
(Ad)Word of the Day: Keyword Insertion |
|
|
|
New Format for Main Ad Group Page
July 24, 2008 |
|
Some slight changes have been made to the look and format of the AdWords Web interface.
The main ad group page now breaks down ad group performance into Search (sub-divided into "Google" and "Search partners") and Content (sub-divided into "Placements you've targeted" and "Other placements on the content network").
There is also now a "Placements" tab in the interface which allows advertisers to select placements to go along with their keyword targeted content campaigns. |
|
|
|
New AdWords Editor Release - 6.0.1
July 24, 2008 |
|
The new version of AdWords Editor makes it possible to download performance statistics for selected campaigns and ad groups, instead of having to download statistics for the entire account.
A very sensible change that should save advertisers a lot of wasted time waiting for statistics to download.
Now if only I could still work on AdWords Editor in the background while it downloads data. One can always dream! |
|
|
|
Use Keywords and Placements together on the Content Network
July 23, 2008 |
|
Google now allows advertisers to combine the use of keywords and site placements in contextually targeted campaigns.
This is a nice feature because instead of creating two separate campaigns, one for keywords and another for placements, you can now add both to any campaign running on the content network.
I'm hopeful this new addition will improve the targeting for content network campaigns. |
|
|
|
Keyword research with figures
July 10, 2008 |
|
Google's Keyword Tool is now displaying actual figures for the approximate search volume, instead of the old-style "little green frustration bars".
This is long overdue, and makes their free tool a serious contender to the likes of WordTracker and KeywordDiscovery.
A very welcome move. |
|
|
|
Slow Speed Costs!
June 19, 2008 |
|
It's now official. As of today, landing page load time will be factored into your keywords' quality scores.
Meaning? Slower-loading landing pages may get lower quality scores, possibly resulting in higher minimum bids.
One more factor to keep an eye on.
Landing page load time now affects keywords' Quality Scores |
|
|
|
AdWords Editor Bugs
June 6, 2008 |
|
Eesh. I'm running into some bugs with the latest version.
Mainly:
- The cursor keys sometimes stop working when editing text. Oops.
- Very slow performance when uploading alterations.
- Some ad modifications wouldn't upload for me. I had to copy and paste the problem ads.
Based on what I've seen so far, I'd recommending waiting for version 6.0.1. |
|
|
|
New version of AdWords Editor
June 6, 2008 |
|
Version 6.0.0 of AdWords Editor has just been released.
A lot of minor changes, but nothing revolutionary.
Useful:
Spell checking - basic but effective.
Drag and drop for ad groups.
Formula words in the Replace Text tool.
A better duplicate keyword finder.
Better advanced searching.
Backups automatically created when re-downloading an account.
Not so useful:
A new tab structure. Mainly resulting in less space. Great.
Appending text before or after existing text. For the life of me I can't work out why this would be useful.
Notably absent:
Full access to campaign settings. You still need to log in via your browser to change (for example) ad display settings.
AdWords Editor 6.0.0 Release Notes |
|
|
|
New feature - monthly budget
May 26, 2008 |
|
"New! You can now use both daily and monthly budget options for your campaigns.
We are currently testing a monthly budget option with a limited number of advertisers. When you edit an existing campaign or create a new campaign, both 'daily' and 'monthly' will appear as budget options for your campaign settings."
This one struck me as a little odd. Why would time and effort be spent on this?
Do Google think that advertisers are incapable of converting a monthly budget to a daily one?
One possible cynical interpretation:
Google are dipping their toes in. If enough people use it and like it, I suspect this would become the standard option, and Google might even replace the existing daily option.
Why is this a bad thing? Because it would be one more example of Google taking away control from their advertisers.
Bear in mind that Google already make it quite clear that a daily budget doesn't actually mean a daily budget:
"On any single day, the AdWords system may deliver up to 20% more ads than your daily budget calls for. This helps make up for other days in which your daily budget is not reached."
What is a monthly budget and how does it work? |
|
|
|
My Change History REALLY changes
May 22, 2008 |
|
The My Change History is often overlooked, but is an extremely useful tool. The problem is that many users feel a little overwhelmed by the sheer amount of data presented.
Google have now added graphical data to the top of the details.
You can choose to display a graph of impressions, clicks, clickthrough rate, cost and conversions, and different points of the chart are graphically linked to the changes that took place.
It's actually quite a nice idea, although I'm concerned that this much information may still overwhelm many users.
At the very least though, it's a good reminder that making too many changes at the same time can result in drowning in data.
Ultimately, however, I still prefer AdwordsReporter to get to grips with what's going on in an account.
Note: You may sometimes see an error when trying to generate the charts. I assume that this is an early glitch in the system. |
|
|
|
My Change History Changes
April 30, 2008 |
|
Nothing overly dramatic here, but useful nonetheless.
If you go to My Change History in Tools, you may (or may not) notice that the going back drop-down has more options than before:
1 week
2 weeks
1 month
3 months
6 months
2 years
The change log can sometimes be very useful, yet most people don't even know it exists.
It's well worth a few minutes getting to know this tool. |
|
|
|
Google Leaks Quality Score Variables
April 30, 2008 |
|
Fascinating.
From the Search Engine Journal:
"Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values."
Google Leaks Quality Score Variables (Pscore, mCPC and thresh) in Search Results |
|
|
|
New conversion tracking features
April 14, 2008 |
|
From the horse's mouth:
"We've recently redesigned our conversion tracking feature in order to allow you to manage your ads more easily in a variety of different ways.
As part of this redesign, you'll notice that you can now name and describe the types of conversions that you wish to have tracked by defining actions. You can classify each action as one of 5 separate types: Purchase, Lead, Sign-up, Page View and Other."
I'm yet to experiment with the new features, but suspect that my fundamental issues with the system have not been addressed.
(1) Why only a 30 day cookie? Not ideal if you're selling a 30 day trial of software.
But more importantly:
(2) Google knowing more about your business and industry is not to your advantage.
Andrew Goodman, in his excellent "Winning results with Google AdWords" book puts it nicely:
"... using Google's tracking tool is like handing over your sales receipts to your office building landlord. This is information they don't need to know."
Sigh.
Too many people just don't get this.
And don't get me started on Google Analytics!
Not ideal.
Conversion tracking looks different. What changed and why? |
|
|
|
AdWords Trademark Policy Revision (UK and Ireland)
April 7, 2008 |
|
Straight from (one of) the horse's mouth:
"What's changing in AdWords Trademark Policy? When?
Google has made a policy revision that applies to complaints we receive regarding trademarks in the UK and Ireland. For complaints received on or after Friday, April 4, 2008, we will no longer review a term corresponding to the trademarked term as a keyword trigger. However, we will continue to perform a limited courtesy investigation of complaints regarding ad text purported to be in violation of a trademark.
Beginning May 5, 2008, keywords that were disabled as a result of a trademark investigation will no longer be restricted in the UK and Ireland."
Now you know.
AdWords Trademark Policy Revision (UK and Ireland) |
|
|
|
An update to display URL policy
March 28, 2008 |
|
Don't forget that the new display URL policy is set to be applied on Tuesday April 1st. I suspect it's not a joke.
"In response to advertiser and user feedback, and in an effort to provide more relevant advertising results and a higher quality experience for our users, we have made the decision to no longer allow certain exceptions with regards to our display URL policy. This includes, but is not limited to redirects and vanity URLs. This policy will be strictly enforced regardless of past approvals and will apply to all advertisers, beginning on April 1st."
More details on the Inside AdWords blog:
An update to display URL policy |
|
|
|
You were warned (AKA I told you so)
March 17, 2008 |
|
The PPC Super Affiliate Blog has an interesting article on the Google AdWords & Analytics "data sharing" program:
"So Adwords wants you to OK them accessing your Analytics data…. Time to put on your Big-G tin foil hats."
And the guys behind the blog hit the nail squarely on the head:
"Google must laugh out loud when they hear Yahoo and Microsoft talk about "Behavioral Targeting" in advertising. There is no cookie-trail in existence that could possibly give you the amount of 'behavioral' data Google now has.
The 'do not share data' link may be the only way affiliates can put a stake in the ground and keep a fair amount of separation given the value of all of this data.
Then again, what's the point of opting out? They're clearly already collecting it all anyway:"
"Will my historical data be included?
When you opt in to data sharing, we will include data from up to a month before your opt-in date to enable features such as benchmarking. When you opt out, data sharing stops on that day."
Ah.
Anyone who feels that Google don't or won't use the data collected in their analytics may want to drink some water and lie down. Fast.
And anyone who thinks that Google have the same goals as their advertisers may wish to do the same too.
Worlds Are Colliding- Google Adwords & Analytics 'Data Sharing' Program |
|
|
|
Time really is money
March 11, 2008 |
|
There's a new metric that is now supposed to affect quality score; the amount of time it takes for your landing page to load.
The main points appear to be:
(1) There's little idea of a good load time. I assume that common sense applies. Five seconds is fine. Thirty might not be. Two minutes definitely won't be.
(2) You won't gain by having a fast loading page, but you can lose with a slow page. |
|
|
|
An update to display URL policy
February 21, 2008 |
|
Inside AdWords have posted that they're updating their display URL policy:
"In response to advertiser and user feedback, and in an effort to provide more relevant advertising results and a higher quality experience for our users, we have made the decision to no longer allow certain exceptions with regards to our display URL policy. This includes, but is not limited to redirects and vanity URLs. This policy will be strictly enforced regardless of past approvals and will apply to all advertisers, beginning on April 1st."
This seems to have created a certain amount of confusion.
The bottom line is that the policy is the same. But in the past they sometimes made exceptions. Now they won't do so.
This won't affect most AdWords account holders, but if Google made an exception for you in the past, you have until April 1st to conform to the rules.
An update to display URL policy |
|
|
|
AdWords Phishing Email
January 14, 2008 |
|
Apparently there's a fairly sophisticated phishing email doing the rounds. It looks like the real thing but of course isn't.
There are only a handful of reports so far, but you don't want one to be one of the unlucky few.
The email appears to be a standard "disapproved ads" email, with a link to log in to your account.
Be extra vigilant about clicking links from any such emails.
The best approach, as always, is to log directly into your account.
Better still have SharewarePromotions handle your AdWords account, then you don't have to do anything!
Let's be careful out there! |
|
|
|
Keyword Tool redesign
December 17, 2007 |
|
The Google AdWords Keyword Tool has been updated.
It appears to be mainly a cosmetic redesign, but is still quite useful. Nothing to get too excited about though. |
|
|
|
Template Centre
December 4, 2007 |
|
What is the Template Centre?
"The AdWords Template Centre is a free tool that allows My Client Centre (MCC) account managers to create AdWords templates for pre-defined campaigns and share them with their directly-linked accounts. The advertisers with access to these templates can use them create their own campaigns."
More to the point - Where is the Template Centre?
So far it's not showing up in my account. Why do they do this? |
|
|
|
Country targeting new interface
November 29, 2007 |
|
If you go into a campaign's settings and choose to edit the locations, you may be in for a surprise.
Google have gone cool. But perhaps a little too cool.
The new interface appears to make use of Google Maps, but there's a problem.
It crashes my browser, and I know it does the same to at least one other system.
For example when I click the Browse tab my browser crashes. At least sometimes.
cool + crash = beta = uncool. |
|
|
|
Change to content network text ads
November 20, 2007 |
|
It looks as though Google are tightening the content network again:
"We're pleased to announce a change that we've made to the incidence of clicks on text ads on the Google content network. Previously, users could click anywhere on text ads running on the content network, including the ad's background and any part of the ad text, for their click to be registered. Now only clicks on the title or URL of text ads will be counted."
With regular AdWords ads, Google's interests are split three ways: Their own, their advertisers, and the people searching.
On the content network the people searching don't apply, but there are still three sets of interests to reconcile: Their own, their advertisers and the site owners.
Google's tightening of the belt can only mean one thing. Too many advertisers are losing faith in the content network.
It'll be interesting to see whether this makes a difference.
A change to text ads on the content network |
|
|
|
Why I don't like the new keyword analysis tool
October 23, 2007 |
|
The latest entry in Inside AdWords describes the new keyword analysis page; the latest tool for diagnosing a keyword's quality score:
"The new Keyword Analysis page gives you a detailed breakdown of your keyword's Quality Score and how it might impact your ad's visibility. Specifically, you'll learn how keyword quality and landing page quality are performing and receive recommendations for improvement."
The idea, in concept, is a nice one. The implementation, however, leaves a lot to be desired. Instead of useful information you're more likely to find hype, propaganda and hyperbole.
As an example, I just went into one of our client's accounts, and ran the tool on the keyword that has generated the most impressions and clicks this past week, with 3,101 impressions, 104 clicks and a 3.35% CTR.
The tool tells me the following "useful information":
(1) No ad is showing for keyword XXX. Interesting. I'm not sure how I received 104 clicks this week.
(2) Reason: We are showing your ad only occasionally based on your budget. Right. So I need to spend more. Good tool.
(3) This test is based on the user's location, and not where the ads are actually displayed. Puzzling.
(4) Quality Score: Great. Great.
(5) What should I do? Keep it up! Your keyword, ad text and landing page quality are high. Continue to track your keyword and ad, however, as performance data can change regularly. Finally some good advice.
My main problems with the new tool are (a) that there is too much of sales push, (b) that too much of the information is inaccurate, and (c) it continues to fuel the quality score myth.
Quality score is the AdWords equivalent of the PageRank recipe:
- take two or three items of truth
- mix them in with many irrelevant factors
- water down until the truth can no longer be recognised and/or identified
- leave in the oven for onlookers to discuss, theorise and disect ad nauseam.
Quality score is little more than common sense. Your time can be better spent.
New Keyword Analysis Page: diagnose your keyword's quality score |
|
|
|
1 keyword(s) are currently inactive for search
October 23, 2007 |
|
This one is stupidly small, but it really niggles me.
How many talented developers are there within the Google AdWords team?
Yet no-one can add a tiny line of code that will change this message to:
1 keyword is currently inactive for search
2 keywords are currently inactive for search
I'm not a programmer but even I can write this code.
It's the little thing(s) that are/can be annoying.
It may also be something to do with this being a no-caffeine day... |
|
|
|
What's New in Google AdWords?
October 23, 2007 |
|
What's New?
According to the 1 New Feature! link at the top of my AdWords account, there are two recently added items:
Compare performance across two date ranges and/or metrics on Account Snapshot:
This is quite a nice little feature that I stumbled across a few days ago. Not particularly exciting though.
And AdwordsReporter puts it to shame.
Use the Conversion Optimiser to save time and minimise conversion costs:
This is a new(ish) feature that's still in beta, designed to manages your advertising costs around specific conversion goals.
It's an interesting idea, but there are caveats - aren't there always?
What is the Conversion Optimiser? |
|
|
|
Help me
October 15, 2007 |
|
Google appear to be getting proactive with trying to get their advertisers to part with more cash.
I just logged into one of our client's accounts, and underneath some of the Current Status data for each campaign, there are links saying (for example) Help me get 69% more traffic.
Being naturally curious, I clicked on one of the links, wondering if Google would tell me that some of my bids were too high, or suggesting other cost saving techniques. I'm generally more optimistic on Mondays.
The only advice offered, however, was to raise the daily budgets.
How inspired. |
|
|
|
Keyword Insertion now official
October 11, 2007 |
|
The AdWords Help Centre has just been updated with details of using dynamic keyword insertion.
Subjects include:
* How do I use keyword insertion? (tutorial)
* What is keyword insertion?
* When and why should I use keyword insertion?
* How does keyword insertion work with broad-match keywords?
* Will using keyword insertion affect my keywords' Quality Scores?
* Why doesn't my keyword appear in my approved keyword insertion ad?
* Why was my keyword insertion ad disapproved?
Using Keyword Insertion |
|
|
|
Landing page quality score clarification
September 20, 2007 |
|
Google's Inside AdWords has been discussing "websites that may merit a low landing page quality score.
They've outlined three categories of websites that will be penalised; no beating around the bush here:
(1) Data collection sites offering free gifts, subscription services etc., in order to collect private information
(2) Arbitrage sites designed solely for the purpose of showing ads
(3) Malware sites that knowingly or unknowingly install software on a visitor's computer
They even go so far as saying that if complaints are received about ads for these types of sites, the advertisers may not be allowed to continue running AdWords ads.
The entry also outlines types of sites that are likely to merit low landing page quality scores and may be difficult to advertise affordably:
(a) eBook sites that show frequent ads
(b) 'Get rich quick' sites
(c) Comparison shopping sites
(d) Travel aggregators
(e) Affiliates not complying with their affiliate guidelines
So what's going on here?
Google are tightening their belts a little.
Why?
The success of Google AdWords depends on three groups all getting what they're looking for. Advertisers, searchers and Google. If any one group isn't happy, the three-way symbiosis can fall apart.
Will this affect you?
If you're running legitimate websites selling legitimate products, probably not.
If you're trying to make "easy money" then maybe.
Keep in mind that Google haven't said they will close all these accounts. They've said they might. Considering the fact that Google obviously make money from these advertisers, how out of their way do you think they'll go to track them down?
Sometimes it's easier to turn a blind eye to minor issues than include them in the terms of usage. |
|
|
|
Speak to a specialist
September 13, 2007 |
|
Google Live Support allows you to receive immediate response to your questions via a free online chat session with a Google AdWords representative.
The Ask a specialist via chat button will appear on AdWords Help Center pages when an AdWords Specialist is available. You may not see the button all of the time, but it will be displayed as soon as a specialist is free.
Very nice!
Ask a Specialist via Chat |
|
|
|
Little Trouble in Big China
September 13, 2007 |
|
I just changed a campaign setting for one of our clients, and changed the location targeting to target all countries instead of a select few.
I then noticed a new message that I had never seen before:
Due to advertising regulations and laws of the People's Republic of China, you may be asked to provide certificates and licenses if you are advertising certain categories of products in China.
Advertising in China |
|
|
|
Report Centre Changes
August 30, 2007 |
|
The Report Centre has had a subtle cosmetic makeover.
It's easier to read and makes use of grey shading. Er...
You can also choose how many rows to display, but don't expect the system to remember your preferences.
Aside from all the above, the reports I'm generating recently seem to be a lot faster. Long may it continue. |
|
|
|
Pushing the sale too hard?
August 14, 2007 |
|
Most of my client accounts are showing some variation of the following message:
"Campaign Budget Alert
Your ads are not receiving 63% of their eligible impressions due to your current budget settings. Increasing your budget can maximise your ad exposure and help your ads receive more clicks."
Thanks Google, but I'm already on top of this.
And as if that wasn't enough, underneath Active by each campaign's status, there's a link saying Want more clicks?
No, I don't. Thank-you.
It's irritating.
Have you ever been to a website site that has BUY NOW buttons plastered all over every page?
It's irritating.
I'm a little irritable today. |
|
|
|
Top ad placement formula
August 9, 2007 |
|
There's an intriguing posting on the Inside AdWords blog.
A stripped down version of the post:
"Advertisers often aim for top placement because they find that their ads perform the best when they appear above Google search results.
Quality Score is the greatest determining factor in top ad placement, which means no one will ever be able to pay their way to the top.
We have, however, been working on an improvement to the top ad placement formula.
Today's formula considers an ad's Quality Score and actual cost-per-click (CPC). The improved formula will still heavily weight Quality Score, but instead of actual CPC, it will consider an ad's maximum CPC."
I've read this a few times and don't get it.
Essentially:
Actual cost per click = amount advertiser is paying. Advertiser has some control over this.
Maximum cost per click = amount advertiser is prepared to pay. Advertiser has full control over this.
Unless I'm missing something, this is a very definite move towards letting advertisers pay their way to the top.
Brawn will win over brain. At least until their budgets run out, anyway.
How is the formula for top ad placement changing? |
|
|
|
Pushing features onto AdWords Editor
August 9, 2007 |
|
Are Google trying to push people into using their AdWords Editor software?
I just logged into an account's Tools, and saw the following message:
"The 'Copy or Move Keywords and Ad Text' and 'Advanced Search and Editing' tools will be removed from all AdWords accounts on August 20th, 2007. These features are still available in Adwords Editor, which you can download for free."
It's an interesting direction to take. But when will Google allow you to carry out all changes from within AdWords Editor?
The decision is apparently as a result of user feedback.
While I applaud the sentiment, I can't help but feel a little cynical.
Are users really contacting Google to tell them which features they don't need under tools?
Dear Google:
I really like the tools within my AdWords account.
But why do you still have the 'Copy or Move Keywords and Ad Text' and 'Advanced Search and Editing' tools?
It's much easier in AdWords Editor you know? |
|
|
|
New version of AdWords Editor
August 3, 2007 |
|
I've just installed version 4.0 of AdWords Editor.
The information on the website doesn't tell me what's new, but here are a few things I've just discovered:
(1) You can now set custom date ranges. Great! I'm genuinely delighted by this, as it allows me to look at 28 days of data at a time. You know the whole "units of 7 days" rule right?
(2) More structured menus, and better use of shortcut keys. Very good.
(3) The ability to only publish a single campaign. Not sure why that would be useful, but it could be.
(4) It's a lot faster and more responsive.
I'm sure there's more, but here in the UK it's 17:50 on a Friday.
Oh and don't worry if you can't yet upgrade. It appears they may be staggering the rollout. |
|
|
|
Campaign Optimizer?
July 31, 2007 |
|
Inside AdWords are reporting the launch of a new ad performance tool - Campaign Optimizer.
I can't yet see it in any of our client accounts, but suspect that it'll appear over the next few days.
What is it?
"It's an on-demand AdWords tool that provides personalized campaign ideas in just minutes. We're always looking for ways to help you improve your account performance and increase your advertising return, and we're excited that this tool can help jumpstart your optimization efforts."
Am I excited?
No. I'm guessing that this will not be revolutionary.
Would I trust it?
No. Even without having seen it. |
|
|
|
